Director of Growth Marketing - Performance

New

JobgetherFintech lending

Remote work opportunity within the United States.Full-TimeDirector

SalaryBase salary range of $186,000–$232,000 USD

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Job Details

Bring significant experience in performance marketing, growth marketing, paid acquisition, or a closely related discipline, with measurable growth results.
Have experience leading teams while remaining hands-on with campaign execution, analysis, and optimization.
Demonstrate expertise in SEM, paid social, and SEO/AEO; experience with emerging or alternative channels is preferred.
Use strong analytical judgment and experimentation to make data-driven decisions, including when data is incomplete.
Have strong SQL skills and the ability to investigate performance data and develop insights independently.
Have experience developing measurement frameworks and applying methods such as incrementality testing, geo holdouts, MMM, or MTA.
Show the ability to build strategies and operating models from the ground up.
Demonstrate cross-functional leadership and the ability to influence senior stakeholders and teams outside direct reporting lines.
Move effectively between strategic planning and detailed campaign analysis.
Have experience in a fast-moving, ambiguous, high-growth environment.
Show strong interest in AI and the ability to identify practical ways to transform marketing workflows.
Experience in fintech, lending, or another regulated B2C environment is strongly preferred.

Own performance strategy and optimization across SEM, paid social, and SEO/AEO.
Expand into programmatic, OTT, out-of-home, and streaming audio channels by prioritizing opportunities and designing tests.
Partner with analytics and attribution teams to develop measurement frameworks for investment and scaling decisions.
Develop paid acquisition strategy for personal loans, including budget allocation, channel mix, and testing priorities.
Identify and drive adoption of AI opportunities to automate, accelerate, or improve marketing workflows.
Define the mix of employees, contractors, agencies, and AI capabilities for marketing operations.
Lead and develop Growth Marketing Managers while remaining hands-on with campaigns, experimentation, analysis, and optimization.
Use incrementality testing, geo holdouts, marketing mix modeling, and multi-touch attribution to improve decisions.
Partner with product, data science, analytics, compliance, and other stakeholders to execute growth initiatives.
Ensure new channels, targeting strategies, and personalization initiatives meet compliance standards before launch.

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