Director of Growth Marketing - Performance
New
E
EarnestFintech lending
This role will be based in the US.Full-TimeDirector
Salary$186,000 - $232,000 USD. Employees are also eligible for an annual performance-based bonus and equity.
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Job Details
- Required Skills
- SQL
Requirements
- Lead growth marketing strategy across paid and performance channels.
- Be comfortable evaluating SEM performance and working hands-on with campaign builds, testing, and analysis.
- Develop channel expansion strategies and move new channels into testing quickly.
- Build data-driven measurement frameworks to guide testing and scaling decisions.
- Lead cross-functional work with product, data science, compliance, and advanced analytics stakeholders.
- Operate effectively in a regulated environment where channels and personalization tactics require compliance review.
- Develop team structure and strategy across FTE, contract, agency, and AI capacity.
- Strong SQL is a plus.
- Experience in fintech, lending, or another regulated B2C category is a plus.
- Experience at a high-growth startup or growth-stage company is a plus.
- Experience with incrementality testing, geo holdouts, MMM, or MTA is a plus.
Responsibilities
- Evaluate current strategy, execution, and performance across SEM, paid social, and SEO/AEO, then set the plan to accelerate results.
- Own prioritization, testing, and scaling decisions for new channels, including programmatic, OTT, OOH, and streaming audio.
- Build measurement frameworks with the analytics and attribution team to support channel scaling decisions.
- Set budget, channel mix, and testing priorities for Personal Loans as the company expands to multiple lending products.
- Identify marketing workflows AI can take over or accelerate and drive adoption within the first 90 days.
- Define the right mix of FTE, contract, agency, and AI capacity for the team.
- Coach Growth Marketing Managers while setting strategy and remaining hands-on with campaign builds, testing, and analysis.
- Partner with product, data science, compliance, and advanced analytics stakeholders to develop and execute growth plans.
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