Group Director, Paid Social Strategy (Client Partnership)
New
D
DEPT®Digital marketing
Location: Remote; Country: ['United States']Full-TimeDirector
Salary150,000 - 180,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 10+ years of experience in consumer media or performance marketing
- Required Skills
- Data Analysis
Requirements
- Bring 10+ years of experience in consumer media or performance marketing, ideally at a leading agency, consultancy, or platform.
- Have 10+ years of media activation experience in a digital marketing and brand awareness-focused environment.
- Bring deep understanding of Paid Social mechanics and how audience, creative, and measurement affect one another.
- Have experience leading multidisciplinary specialist teams with accountability for strategy, performance, and operational quality.
- Navigate client-side marketing, measurement, and planning teams while providing strategic clarity and earning trust.
- Use data to tell stories, inform decisions, and optimize investments.
- Have experience working with complex, matrixed client organizations with multiple stakeholders and objectives.
- Understand brand lift studies, including setup, measurement, and translating learnings into tests or future iterations.
- Bring extensive knowledge of Meta Ads activation and strategy, including current best practices and emerging features.
- Hold a bachelor's degree or equivalent education relevant to the industry.
- Be willing to travel to client sites on a quarterly basis.
Responsibilities
- Lead the end-to-end development and delivery of awareness-focused Paid Social programs across Meta Ads.
- Partner with specialist leads to ensure executional excellence and innovation.
- Co-create and drive the client’s global Paid Social roadmap with strategists, project managers, and media planners in the United States and United Kingdom.
- Act as a senior lead across client and internal touchpoints, integrating processes and updates across teams.
- Oversee activation plans that translate brand and product strategy into measurable outcomes, especially in awareness and consideration.
- Integrate brand lift study data and results into broader marketing and performance strategies.
- Align with client stakeholders on budgets, KPIs, and changes in planned versus delivered outcomes.
- Advocate for Paid Social’s role in shaping category leadership across the cross-functional team.
- Own and nurture senior-level client relationships as a trusted partner.
- Recommend resourcing and monitor team effectiveness and bandwidth with the Project Manager.
View Full Description & ApplyYou'll be redirected to the employer's site
