Marketing Operations Manager
O
OptroGRC software
Remote, Canada, ET Timezone preferredFull-TimeManager
SalaryCA$102K - CA$140K; CA$102K – CA$140K • Offers Bonus
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Job Details
- Experience
- 5+ years in marketing operations, ideally B2B SaaS.
- Required Skills
- Salesforce
Requirements
- Bring 5+ years of marketing operations experience; B2B SaaS experience is ideal.
- Have Marketo Certified Expert (Adobe Certified Expert — Marketo Engage) certification or equivalent demonstrated hands-on experience.
- Bring deep hands-on Marketo experience.
- Have strong functional fluency in Salesforce, including its data model and integrations with Marketo, sufficient to diagnose sync and integration issues independently.
- Have owned a lead lifecycle and scoring model in production and materially improved it, with the ability to explain the changes and how they were evaluated.
- Have implemented and maintained tracking and attribution infrastructure used by reporting.
- Bring a strong email operations background, including segmentation, personalization logic, and nurture builds.
- Have working knowledge of deliverability and sender reputation.
- Have a track record of working independently as the sole or senior technical owner of an instance.
Responsibilities
- Configure, maintain, optimize, evaluate, and recommend tools for the Marketo-based marketing technology stack.
- Own lead lifecycle, scoring, nurture architecture, and operational campaigns; diagnose issues and build modular, cloneable programs.
- Troubleshoot integrations, sync failures, routing errors, field mapping, and connections between marketing tools.
- Maintain email segmentation, personalization, dynamic content, deliverability, send governance, frequency rules, and suppression.
- Own UTM tracking standards, campaign and channel taxonomy, and attribution tooling; support reporting by maintaining accurate, accessible data.
- Maintain data integrity through hygiene, deduplication, normalization, enrichment, and purging.
- Set operational standards and keep documentation for processes, systems, programs, tools, and workflows current.
- Partner with Demand Gen, Events, and Sales to translate goals into system requirements and manage intake and prioritization.
- Direct the external execution agency by setting specifications, standards, and quality expectations; mentor the team as it grows.
- Identify governed AI-powered automation opportunities for scoring, segmentation, QA, and repetitive tasks.
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