Director, Marketing Operations
New
B
BlueCatNetwork operations software
USA - Remote / Toronto OfficeFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8–12+ years of experience in Marketing Operations or Martech roles in a B2B or SaaS environment
- Required Skills
- Salesforce
Requirements
- Bring 8–12+ years of experience in Marketing Operations or Martech roles in a B2B or SaaS environment.
- Have deep, hands-on expertise with Marketo and Salesforce.
- Demonstrate experience optimizing a Martech stack for scale and reliability.
- Have experience identifying and implementing AI and automation solutions in marketing or RevOps systems.
- Bring experience with multi-touch attribution and source tracking across demand generation, customer marketing, and channel programs.
- Have a strong background in account and lead enrichment, lead lifecycle management, lead scoring, and routing design.
- Have experience with data governance, hygiene, and compliance across marketing systems, including GDPR, deduplication, and field mapping.
- Have experience managing Martech budgets and vendor relationships, including contract negotiation and ROI tracking.
- Demonstrate experience leading and developing cross-functional operations teams.
- Bring strong analytical, problem-solving, and project management skills, including the ability to manage multiple stakeholders and priorities.
- Preferred: hands-on experience with ZoomInfo, LeanData, and Impartner, or equivalent enrichment, routing, and partner portal platforms.
- Preferred: experience supporting indirect channel and partner programs, including partner portals, partner lead routing, and source attribution.
Responsibilities
- Own and optimize the Martech stack across Demand Generation and Customer Marketing, including marketing automation, CRM integrations, attribution, enrichment, lead routing, and partner portal systems.
- Manage the Martech budget and vendor relationships, including selection, contracts, renewals, and ROI accountability.
- Identify, pilot, and implement AI and automation opportunities across marketing and indirect channel programs.
- Build and maintain source attribution that connects pipeline and revenue to campaigns, channels, and partner activity.
- Own account and lead enrichment, lifecycle management, and routing, including partner-sourced and partner-referred leads.
- Partner with Marketing leadership to plan and execute campaign operations, from setup and segmentation through funnel measurement.
- Maintain data governance and hygiene across the Martech stack, including field mapping, deduplication, and consent and compliance.
- Establish shared funnel definitions and standards with Marketing and Sales, and partner with Analytics on reporting and dashboards.
- Lead and develop the Marketing Operations team and partner with Sales, Channel, Analytics, IT, and Legal on systems and integrations.
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