Director, Marketing Operations
New
J
JobgetherB2B SaaS
This opportunity is remote in the United States, with the option to work from a Toronto office.Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8–12+ years of experience in Marketing Operations, Revenue Operations, Martech, or a related function
- Required Skills
- Salesforce
Requirements
- Bring 8–12+ years of experience in Marketing Operations, Revenue Operations, Martech, or a related function.
- Have deep hands-on expertise with Marketo and Salesforce.
- Demonstrate experience identifying and implementing AI-powered and automated solutions in marketing or Revenue Operations.
- Have strong experience with multi-touch attribution and source tracking across demand generation, customer marketing, and channel programs.
- Bring expertise in account and lead enrichment, lead scoring, lifecycle management, routing architecture, and funnel operations.
- Have experience establishing data governance, data hygiene, field mapping, deduplication, and privacy/compliance practices such as GDPR.
- Have experience managing Martech budgets and vendor relationships, including contract negotiations, renewals, and ROI measurement.
- Demonstrate the ability to lead, coach, and develop operations professionals and cross-functional teams.
- Bring strong project management, analytical, problem-solving, communication, and collaboration skills.
Responsibilities
- Own and optimize the marketing technology stack, including marketing automation, CRM integrations, attribution, enrichment, lead routing, and partner portal systems.
- Manage the Martech budget and vendor ecosystem, including platform selection, contracts, renewals, performance evaluation, and ROI accountability.
- Identify, test, and implement AI and automation opportunities that improve marketing productivity, lead quality, operational efficiency, and execution speed.
- Build and maintain source attribution connecting pipeline and revenue to campaigns, channels, and partner activities.
- Design and manage lead lifecycle processes, including partner-sourced and partner-referred leads and handoffs between Marketing, Channel, and Sales.
- Establish data governance and hygiene across marketing systems, including field mapping, deduplication, data quality, and consent and privacy requirements.
- Partner with Analytics to develop reporting and dashboards for funnel performance, attribution, pipeline, and revenue contribution.
- Lead, coach, and develop the Marketing Operations team while building a scalable operating function.
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