Senior Agentic Demand Generation Manager
New
Based in United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- SQLRESTful APIs
Requirements
- Demonstrated experience building a B2B demand generation or growth channel from the ground up, with measurable results.
- Hands-on experience with contact and intent data, enrichment platforms, automation tools, and AI-enabled outbound solutions.
- Ability to configure and operate modern go-to-market technologies independently.
- Strong B2B messaging and outreach skills, including engaging senior HR, Learning & Development, operations, or comparable business buyers.
- Track record of using experimentation, segmentation, data, and performance analysis to improve marketing outcomes.
- Technical fluency with light SQL, APIs, no-code automation, data workflows, and AI-enabled tools.
- Working knowledge of email deliverability, outbound marketing privacy requirements, and compliance considerations.
- Ability to connect marketing activity to incremental pipeline and revenue outcomes.
- Comfort operating in ambiguous environments, taking ownership, making independent decisions, and prioritizing execution and learning.
Responsibilities
- Build an AI-enabled demand generation channel, defining target audiences, buying signals, messaging, offers, sequencing, channels, and supporting technology.
- Partner with AI and analytics specialists to develop the data, scoring, automation, and AI capabilities needed for the program.
- Evaluate external platforms and determine when to buy, build, or combine solutions for demand generation infrastructure.
- Develop and execute outreach programs, testing messaging, offers, channels, cadence, segmentation, and targeting.
- Use performance data to scale successful initiatives and retire programs that do not demonstrate value.
- Determine where AI can automate or augment the demand generation process while maintaining quality and effectiveness.
- Measure incremental pipeline and commercial impact in partnership with analytics teams.
- Maintain email deliverability, brand integrity, privacy, and compliance standards across outbound programs.
- Establish Sales processes for engaged-prospect handoff and follow-up, integrating demand generation into the broader commercial motion.
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