Senior Manager, Performance Marketing

EvolveVacation rentals

We can hire from anywhere in the U.S. except D.C. and Hawaii.Full-TimeManager

SalaryOur base salary range is $160,000–$190,000. For this role, compensation is based on a base salary plus a department variable annual bonus.

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Job Details

Have 7+ years of experience in performance marketing or digital media buying.
Have hands-on ownership of paid search and paid social campaigns.
Have experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead, or profitability goals at eight-figure annual media spend.
Have deep expertise in Google Ads and/or Meta, including campaign structure, bidding, budget pacing, audience management, creative testing, and optimization.
Have experience setting strategy for an external media agency, holding it accountable for execution, and transitioning work in-house.
Have owned monthly spend and volume forecasting and re-planned when delivery changed.
Be comfortable using SQL and a product analytics tool to interpret channel and funnel data and make investment decisions.
Have experience developing or executing paid creative strategy with creative teams or agencies.
Use AI tools such as Claude for analysis, creative iteration, and reporting.

Own paid channel mix, campaign structure, bidding, budgets, pacing, and performance across paid search, paid social, programmatic, direct mail, AI search surfaces, and new test channels.
Monitor qualified-lead delivery against plan, forecast performance, diagnose changes, and allocate spend toward efficient volume.
Own monthly spend and volume inputs to the marketing forecast and re-plan when delivery changes.
Build and optimize Google Ads and Meta campaigns directly in the platforms.
Develop audience strategies for prospecting, retargeting, customer lists, lookalikes, and first-party property, permit, and owner data.
Design and analyze tests across audience, creative, bidding, placement, geography, and landing destination.
Launch new channels, including Performance Max, connected TV, podcasts, and expanded direct mail, with measurement plans.
Develop paid creative strategy with creative partners, including messaging, formats, testing frameworks, and performance analysis.
Partner on attribution and measurement for offline channels.
Work with analytics, product, and sales on the funnel from impression to signed agreement.

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