Performance Marketing Manager
New
G
GenioEdTech SaaS
If you are more than 50 miles away from the office, we offer full remote working supportContractManager
Salary45,000 - 50,000 GBP per year
Apply NowOpens the employer's application page
Job Details
- Required Skills
- Budget managementHubSpot
Requirements
- Plan and run end-to-end D2C performance campaigns across organic and paid search and social.
- Analyze advertising and website performance from initial brief through detailed reporting.
- Use GA4, HubSpot, and equivalent SEO/AEO and CRO analytics tools.
- Design experiments with clear hypotheses and defined success criteria, and measure results rigorously.
- Make day-to-day channel allocation decisions within a defined budget.
- Report return on investment clearly.
- Understand how D2C performance metrics connect to consumer CAC, website conversion optimization, trial-to-paid conversion, and revenue.
- Coordinate effectively with agencies, freelancers, and cross-functional teams.
- Bonus: working knowledge of AI tools for campaign analysis, reporting, and channel research.
Responsibilities
- Deliver monthly trial-start and paid-conversion targets against consumer customer acquisition cost benchmarks.
- Manage day-to-day campaign execution across paid, organic, campus, and partnership channels.
- Make channel allocation decisions within the defined budget.
- Plan, build, and manage D2C paid search and paid social campaigns.
- Brief ads freelancers on targeting, budgets, and creative direction.
- Design and measure growth experiments across emerging and underused channels, including referral loops and student partnerships.
- Consolidate website performance, SEO/AEO health metrics, and conversion tracking into regular reports.
- Brief and collaborate with the website agency on landing pages and CRO test variants.
View Full Description & ApplyYou'll be redirected to the employer's site
