- Build and grow a retained D2C user base for Genio Planner ahead of and beyond its September 2026 launch.
- Design, run, and analyze growth experiments across paid social, campus ambassador programs, organic SEO, and referral channels.
- Define and track activation, engagement, retention, and .edu concentration metrics.
- Manage the Planner growth budget and optimize marketing spend.
- Gather qualitative and quantitative feedback from Planner users.
- Translate user feedback into clear, prioritized inputs for the product roadmap.
- Identify universities with concentrated student usage.
- Package usage data into qualified leads for the institutional sales team.