Senior Manager, Brand Activation (Social, Creator, Experiential)

Listing location: Minneapolis, MN; Workplace type: Remote; Structured job location: Minneapolis, MNFull-TimeManager

SalaryThe salary range for this position is $115,000 - $130,000, with hired candidates potentially eligible for an annual bonus on top of base.

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Job Details

Experience: 5+ years of experience in brand activation, integrated marketing, social, influencer/creator, community, experiential, partnership, integrated, or consumer marketing
Required Skills: People Management

Have 5+ years of experience in brand activation, integrated marketing, social, influencer/creator, community, experiential, partnership, or consumer marketing, on the brand or agency side.
Bring a track record of building modern, social-first consumer brands, with examples of work that drove attention, conversation, engagement, and brand relevance.
Have significant social media experience and a strong understanding of social platforms, creators, trends, communities, and how brands earn attention.
Have experience working across multiple areas such as social, influencer/creator, partnerships, experiential, and community.
Be able to take a brand strategy or brief, turn it into a clear plan, and lead the work from idea through execution.
Have experience managing and developing people and leading agencies, contractors, creators, and other external partners.
Bring strong creative judgment and the ability to explain ideas clearly, give direction, and bring people along.
A bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.

Translate brand strategy into social, creator, influencer, partnership, experiential, and community programs.
Develop plans, programs, and experiences that bring the brand to life and encourage people to talk about and share it.
Create ways for consumers to discover and connect with the brand and its community.
Identify relevant creators, partnerships, events, conversations, and opportunities across social, culture, and consumer behavior.
Connect social, creator, partnership, community, and real-world experience work so the efforts build on one another.
Lead and develop the team by setting priorities, giving feedback, and creating accountability.
Coordinate internal teams and external agencies, creators, partners, and specialists to move work from idea through execution.
Set goals, assess performance and consumer feedback, and apply learnings to future decisions.

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