- Translate brand strategy into social, creator, influencer, partnership, experiential, and community programs.
- Develop plans, programs, and experiences that bring the brand to life and encourage people to talk about and share it.
- Create ways for consumers to discover and connect with the brand and its community.
- Identify relevant creators, partnerships, events, conversations, and opportunities across social, culture, and consumer behavior.
- Connect social, creator, partnership, community, and real-world experience work so the efforts build on one another.
- Lead and develop the team by setting priorities, giving feedback, and creating accountability.
- Coordinate internal teams and external agencies, creators, partners, and specialists to move work from idea through execution.
- Set goals, assess performance and consumer feedback, and apply learnings to future decisions.
People Management