Sr Demand Generation Manager
New
J
JobgetherB2B Marketing
Based in United StatesFull-TimeSenior
Salary$100,000–$125,000
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Job Details
- Experience
- 6+ years
- Required Skills
- Project ManagementSalesforceDigital Marketing
Requirements
- 6+ years of B2B marketing experience, with a strong focus on demand generation, campaigns, or pipeline generation.
- Demonstrated success planning and executing full-funnel marketing campaigns that deliver measurable business results.
- Strong knowledge of email marketing, webinars, digital marketing channels, and account-based marketing (ABM).
- Hands-on experience with campaign planning tools, marketing automation platforms, and CRM systems such as Marketo and Salesforce.
- Excellent project management and organizational skills, with strong attention to detail and the ability to manage multiple initiatives simultaneously.
- Creative, analytical, and proactive mindset with a strong bias toward action and results.
- Proven ability to influence stakeholders, build alignment, and collaborate effectively across cross-functional teams without direct authority.
- Ability to work independently while maintaining strong communication and coordination with internal partners.
- Experience in IT, cybersecurity, enterprise software, endpoint management, or marketing to technical IT audiences is a plus.
Responsibilities
- Own and execute multi-channel demand generation campaigns from initial strategy and planning through pipeline creation, optimization, and final performance reporting.
- Develop annual, quarterly, and campaign-specific marketing plans aligned with pipeline generation, revenue growth, and business objectives.
- Design and launch full-funnel campaigns that generate qualified leads, create pipeline, and accelerate opportunities through the buyer journey.
- Lead campaign execution across email marketing, webinars, digital advertising, account-based marketing, and field events, maintaining a strong focus on measurable outcomes.
- Partner with Web & Brand teams to ensure landing pages, advertising, creative assets, and campaign experiences effectively communicate product value and maintain brand consistency.
- Collaborate with Product Marketing and Content teams to develop and activate relevant messaging, content, and campaign assets.
- Support sales enablement by aligning campaign objectives, timing, lead handoff processes, and expectations with sales teams.
- Track campaign performance and contribution to qualified leads, pipeline, opportunities, and revenue, using data and insights to continuously optimize results.
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