Sr Demand Generation Manager
R
Recast SoftwareEnterprise Software
Remote, USAFull-TimeSenior
Salary$100,000-$125,000
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Job Details
- Experience
- 6+ years
- Required Skills
- Project ManagementSalesforceCRM
Requirements
- 6+ years of experience in B2B marketing, with a focus on campaign or pipeline generation
- Proven success planning and executing full-funnel marketing campaigns that drive measurable business outcomes
- Strong understanding of email marketing, webinars, digital channels, and account-based marketing (ABM)
- Experience with campaign planning tools, marketing automation platforms, and CRM systems (e.g., Marketo, Salesforce, etc.)
- Highly organized with excellent project management skills and attention to detail
- Creative thinker with a collaborative mindset and a bias for action
- Proven ability to influence stakeholders and drive alignment across cross-functional teams
- Experience in IT, cybersecurity, or enterprise software is a plus
- Experience in marketing to systems administrators, endpoint management teams, or IT professionals is a plus
Responsibilities
- Own and execute multi-channel campaigns for the Right Click Tools product line—from initial planning through pipeline creation, optimization, and final reporting
- Develop annual, quarterly, and campaign-specific marketing plans aligned to pipeline and revenue growth objectives
- Design and execute campaigns that generate qualified leads, create pipeline, and accelerate opportunities through the funnel
- Lead campaign strategy and oversee execution across email, webinars, digital advertising, ABM, and field events
- Partner with the Web & Brand team to ensure campaign landing pages, ads, and visuals reflect our brand and product value
- Coordinate with Product Marketing and Content teams to ensure campaigns are fueled by relevant messaging and assets
- Support sales enablement by ensuring alignment on campaign goals, timing, and lead handoff
- Measure and optimize campaign performance using data and insights to drive continuous improvement
- Manage timelines, deliverables, and stakeholders across multiple projects simultaneously
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