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Demand Generation Manager

Demand Generation Manager

New
C
CoursedogEdTech
United StatesFull-TimeManager
SalaryCompetitive base salary between $100,000 - $110,000, based on experience and qualifications. The role also includes a performance-based variable compensation component, bringing total on-target earnings (OTE) to $110,000 - $125,000 when performance objectives are achieved.
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Job Details

Experience
4-5+ years
Required Skills
SalesforceHubSpot

Requirements

  • 4-5+ years of B2B EdTech demand generation or growth marketing experience.
  • Hands-on expertise building and running multi-channel campaigns (email, content, social, digital advertising).
  • Proven track record of generating measurable pipeline and revenue impact.
  • Strategic mindset with strong analytical skills to use data to guide decisions and measure performance.
  • Demonstrated experience with ABM strategy and partnership with sales teams.
  • Proficiency with marketing automation platforms and CRMs (HubSpot, Marketo, Salesforce, or similar).
  • Experience evaluating and implementing AI tools to improve campaign effectiveness.
  • Strong hands-on execution skills for campaign creation, messaging, and digital advertising.
  • Excellent cross-functional collaboration skills.
  • Go-getter mentality with a balance of strategic planning and scrappy execution.
  • EdTech or higher ed experience preferred.

Responsibilities

  • Develop and execute multi-channel demand generation strategy to drive new business pipeline.
  • Manage paid advertising strategy, including PPC/SEM, paid social, and display, to maximize ROI.
  • Partner with BDR and Sales teams to align campaign targeting, messaging, and account-based marketing (ABM) strategy.
  • Analyze pipeline and revenue data to guide campaign decisions and optimize channel mix.
  • Collaborate with Product Marketing to align campaigns with product positioning and customer value.
  • Own event strategy for demand generation to maximize pipeline impact.
  • Utilize marketing automation and AI tools to optimize lead scoring and campaign effectiveness.
  • Report on metrics and performance, partnering with Marketing Operations to build and maintain dashboards.
View Full Description & ApplyYou'll be redirected to the employer's site
Competitive base salary between $100,000 - $110,000, based on experience and qualifications. The role also includes a performance-based variable compensation component, bringing total on-target earnings (OTE) to $110,000 - $125,000 when performance objectives are achieved.
Apply Now