Senior Demand Generation Manager, Network Observability
B
BlueCatB2B Software Marketing
USA - RemoteFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Microsoft ExcelHubSpotGoogle Sheets
Requirements
- Proven track record in developing cohesive multi-channel integrated campaigns
- Experience working in a B2B software marketing team
- Marketing automation experience required (e.g., Marketo, Pardot, Hubspot)
- Experience strategizing, writing, creating, and measuring email nurtures
- Experience planning, project managing, and executing webinar programs
- Proficiency in MS Excel or Google Sheets
- Strong project management, organizational, and communication skills
- Ability to manage multiple projects with intertwining deadlines
- Experience working in a metrics-driven culture to measure pipeline generation
- Strong aptitude for leveraging AI in execution, planning, and reporting
Responsibilities
- Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for Network Observability globally
- Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlines
- Plan and execute our demand gen webinar program, including communications with speakers, technical setup, promotion strategy, and live hosting
- Develop and manage marketing strategy with consideration for multiple sales channels including direct, channel, and strategic partners
- Assist with tracking and execution of conferences and field events to drive engagement
- Apply an experimentation mindset to test, learn, and optimize marketing campaigns
- Provide ongoing reporting and campaign insights to stakeholders
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