SVP of Marketing
New
A
airSlateSaaS Technology
Boston / United KingdomFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- 15–20 years
- Required Skills
- SEOLead GenerationDigital Marketing
Requirements
- 15–20 years of experience in SaaS marketing.
- Proven track record straddling self-serve digital execution and scaled, sales-assisted motions.
- Direct experience building and scaling B2B demand gen, including lead gen, scoring, and routing.
- Hands-on builder mentality with the ability to lead and execute scrappily before scaling.
- AI-first mindset regarding workflow, martech tools, and AI-driven marketing channels (e.g., GAO).
- Strong cross-functional operator capable of working with sales and multiple business units.
- Balanced strengths in strategy and execution with a proven edge in positioning-led demand creation.
- Decisive, fast-moving, and comfortable with ambiguity.
Responsibilities
- Drive digital marketing performance across search, display, social, video, and community channels.
- Optimize a $50M+ marketing budget to improve CAC/LTV ROI across the product portfolio.
- Develop multichannel campaigns and content strategy to clearly convey product value to ICPs.
- Build and scale a B2B demand-gen engine including lead gen, scoring, and routing in partnership with sales.
- Manage martech stack development in collaboration with engineering, making strategic build-vs-buy decisions.
- Establish data instrumentation, reporting, and analytics for new campaigns and channels.
- Partner with General Managers on go-to-market strategy, product positioning, and competitive differentiation.
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