Digital Marketing Manager
New
M
MendixB2B Marketing
Boston, MAFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Project ManagementDigital MarketingCRM
Requirements
- Bachelor's degree in Marketing, Communications, Business, Advertising, or related field.
- Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing.
- Experience working directly with marketing agencies, consultants, and third-party vendors.
- Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing.
- Experience working in both agency and in-house marketing environments (preferred).
- Experience supporting brand strategy and integrated campaign planning (preferred).
- Experience with marketing automation, CRM platforms, analytics, and reporting tools (preferred).
- Background in SaaS, enterprise software, or B2B technology marketing (preferred).
- Experience managing agency contracts, scopes of work, and performance reviews (preferred).
Responsibilities
- Serve as the primary day-to-day contact for digital marketing agencies and external partners.
- Manage agency scope, deliverables, budgets, timelines, and performance expectations.
- Lead regular planning sessions, status meetings, and business reviews with agency partners.
- Research, evaluate, and recommend third-party marketing vendors, technologies, and service providers.
- Manage RFP processes, vendor selection, onboarding, and contract support activities.
- Partner with brand, campaign, content, and product marketing teams to support coordinated marketing strategies.
- Coordinate campaign launches, asset delivery, approvals, and cross-functional execution activities.
- Monitor industry trends, competitive activity, and emerging digital marketing best practices.
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