Account Based Marketing Manager- Americas
New
M
MendixMarketing
North America and Latin AmericaFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Project ManagementSalesforce
Requirements
- Experience in B2B marketing, specifically in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation.
- Proven track record delivering marketing programs across the Americas region.
- Strong understanding of enterprise buying behaviors and group engagement.
- Experience partnering with regional Sales, BDR, and Customer Success teams.
- Familiarity with marketing technologies such as Demandbase, Qualified, Salesforce, and marketing automation.
- Ability to execute integrated campaigns across digital, events, and outbound channels.
- Strong project management skills handling multiple stakeholders across geographies and time zones.
- Data-driven mindset with experience optimizing campaign performance.
- Experience supporting both mature and growth markets.
- Interest in AI and emerging marketing technologies for personalization and account research.
Responsibilities
- Execute global 1:1 and 1:few ABM strategy adapted to regional market dynamics in North and Latin America.
- Develop innovative account engagement campaigns including executive workshops, direct mail, and digital programs.
- Partner with regional Sales and BDR teams to align marketing efforts with outbound motions.
- Localize global campaigns, messaging, and content to meet regional market needs.
- Coordinate multi-channel ABM programs across digital, events, and paid media.
- Utilize ABM platforms like Demandbase, Qualified, and CRM tools to implement and measure campaigns.
- Monitor account engagement metrics and pipeline progression to optimize regional business impact.
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