Staff Account-Based Marketing Manager
New
H
Horizon3Cybersecurity
US, RemoteFull-TimeSenior
SalaryBase salary range: $169,000-$220,000 annually.
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Job Details
- Experience
- 6+ years
- Required Skills
- SalesforceLead Generation
Requirements
- 6+ years of B2B marketing experience at a high-growth SaaS or technology company.
- Proven track record designing and running ABM programs that generate pipeline and accelerate deal velocity.
- Hands-on experience with ABM and intent technology (e.g., 6Sense, Bombora, Influ2).
- Experience with gifting/direct mail platforms like Reachdesk.
- Strong command of Salesforce for campaign attribution and pipeline tracking.
- Experience working in close partnership with sales and SDR teams.
- Ability to build buying group maps and tiered program plays from scratch.
- Strong project management skills with the ability to manage multiple account plays.
- Comfort working with complex, technical security subject matter.
- Up to 20% travel for field events and internal offsites.
Responsibilities
- Own Horizon3's ABM strategy across all tiers, from one-to-one to one-to-many plays.
- Partner with sales and SDR leadership to define and maintain the target account list.
- Develop account-level program plans including buying group mapping, message personalization, and channel sequencing.
- Design and execute multi-touch ABM programs combining digital, field, direct mail, and SDR outreach.
- Own the ABM technology stack, including Influ2, Reachdesk, ZoomInfo Co-Pilot, and Salesforce.
- Build and maintain a reporting framework for account engagement, pipeline influence, and program ROI.
- Collaborate with product marketing to develop account-relevant content and proof points.
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