- Own global paid media strategy across search, social, display, and account-based channels.
- Develop and scale 1:1 and 1:few ABM programs and playbooks.
- Partner with Sales and BDR leadership to align target-account priorities and campaign messaging.
- Manage global agency relationships and set clear performance expectations.
- Shape the roadmap for the marketing technology stack, including Demandbase, Qualified, and CRM tools.
- Define and track campaign performance metrics, including account engagement, pipeline influence, and ROI.
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