Senior Digital Marketing Manager
New
P
PoplB2B SaaS
United StatesFull-TimeSenior
Salary$120K - $160K
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Job Details
- Experience
- 5-8+ years
- Required Skills
- Artificial IntelligenceSalesforceSEODigital MarketingHubSpot
Requirements
- 5-8+ years in digital marketing, ideally B2B SaaS.
- Hands-on experience running paid search and SEO.
- Demonstrated experience with AI SEO / AI search visibility tools (LLM citation tracking, AI Overview presence).
- Ability to independently build reports and dashboards in both HubSpot and Salesforce.
- Experience building agent skills, routines, or automated workflows in tools like Claude or ChatGPT.
- Proven ability to build and present executive-level reporting.
- Experience managing agencies and contractors for channel execution.
- Strong editorial judgment for content production.
- Bias toward data-driven decision-making.
- Comfort with ambiguity in an early-stage environment.
Responsibilities
- Set technical and content SEO strategy including AI-driven search and answer engines.
- Manage paid search/social agency strategy, budgets, and performance targets.
- Lead lifecycle, nurture, and campaign email marketing execution.
- Drive inbound website conversion optimization and on-page experience.
- Partner on content strategy and oversee contractors and AI agents for content production.
- Build and maintain reporting/attribution frameworks in HubSpot and Salesforce.
- Manage agency and contractor relationships and channel budget allocation.
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