Senior Integrated Campaigns Marketing Manager
New
S
ServiceTradeB2B SaaS
You must reside in one of the states listed to be considered. (AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, LA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA)Full-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceWordPressHubSpot
Requirements
- 5+ years of experience leading integrated B2B marketing campaigns (SaaS preferred).
- Proven track record of driving pipeline and revenue impact and owning KPIs like MQLs and conversion rates.
- Demonstrated experience applying AI in day-to-day marketing work to improve efficiency and workflow.
- Proficient in HubSpot, Salesforce, and WordPress.
- Experience with ABM tools such as 6sense, Demandbase, or UserGems.
- Strong cross-functional collaboration experience across Sales, Product Marketing, Content, and Operations.
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
- Ability to balance strategic thinking with hands-on activation.
Responsibilities
- Lead the development of campaign strategies aligned to company growth goals, product initiatives, and revenue targets.
- Build integrated campaign briefs outlining messaging, channel mix, KPIs, performance goals, and testing hypotheses.
- Design and execute 1:many and 1:few ABM campaigns for priority target accounts in partnership with Sales.
- Own campaign activation across email, paid media, nurture flows, webinars, and virtual roundtables.
- Analyze results, optimize in-flight campaigns, and implement structured testing frameworks.
- Partner with Product Marketing to bring new products and features to market through integrated campaigns.
- Collaborate cross-functionally with Sales, Content, Brand, and Operations to communicate campaign plans and share performance insights.
View Full Description & ApplyYou'll be redirected to the employer's site
