- Own email-channel-driven attributed revenue, setting strategic direction for LTV, retention, and expansion.
- Define and manage email and push notification strategies aligned with product goals.
- Lead churn-prevention and win-back programs using data-driven triggers.
- Translate behavioral signals and predictive churn scores into actionable segmentation logic.
- Define data requirements and partner with data engineering to enable advanced program triggers.
- Manage and develop a team of three email marketing specialists.
- Ensure email deliverability and list health across a multi-product subscriber base.
- Coordinate cross-functionally with product, data, and demand gen teams.
Data AnalysisSaaS