Web Marketing Manager

New

Based in the United StatesFull-TimeMiddle

Salary$76,000–$104,500 CAD

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Job Details

5+ years of experience in web content strategy, content marketing, web copywriting, or digital experience.
Exceptional writing and editing skills with strong editorial judgment.
Demonstrated experience leading complex cross-functional projects independently.
Strong understanding of content strategy, information architecture, UX principles, and conversion-focused design.
Hands-on experience with web analytics and reporting tools.
Strong knowledge of SEO principles and the intersection of search and user experience.
Ability to work independently, managing multiple priorities with minimal oversight.
Strong stakeholder management, organizational, and collaboration skills.
Experience working with content management systems such as WordPress or HubSpot.
Curiosity about AI and emerging technologies for web and content performance.
Experience with localization and multilingual web experiences (preferred).
Background in B2B SaaS, adtech, or martech (preferred).

Develop website messaging and content strategies aligned with business objectives, audience needs, and campaign goals.
Write compelling, conversion-focused web copy across the buyer journey.
Independently manage web initiatives from concept through launch, including stakeholder alignment and implementation.
Collaborate with designers and web developers on landing pages and multi-page website projects.
Use web analytics, heatmaps, and SEO insights to identify improvement opportunities.
Support reporting by translating data findings into actionable recommendations.
Shape web experiences that balance storytelling and conversion objectives.
Partner with regional teams on multilingual content and localization initiatives.
Implement AI-enabled workflows to improve content creation and operational efficiency.

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