Senior Lead Generation Specialist (Growth Team)
R
RemotebaseB2B Tech/Services
PakistanPart-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- Lead GenerationHubSpotCRM
Requirements
- 5+ years of hands-on experience in lead generation, growth, outbound, or demand generation roles.
- Proven experience generating leads for B2B tech or services companies selling to startups and mid-sized businesses.
- Deep, hands-on experience with LinkedIn marketing and outbound sales workflows.
- Strong understanding of multi-channel lead generation strategies and outbound systems.
- Clear understanding of the full funnel—from first touch to deal close.
- Strong content writing skills, particularly for outbound emails, LinkedIn messaging, and sales collateral.
- Experience with lead generation and CRM tools such as Apollo, HubSpot, Clay, LinkedIn Sales Navigator, HeyReach, or SmartLead.
- Highly data-driven with the ability to optimize strategy based on performance metrics.
- Ability to acquire and set up tools for outreach infrastructure.
Responsibilities
- Own and scale lead generation across diversified channels, ensuring no dependency on a single source.
- Lead outbound lead generation efforts across email, LinkedIn, and other relevant platforms.
- Drive LinkedIn-led growth initiatives, including profile positioning, direct outreach strategies, and campaign execution.
- Design, build, and optimize sales workflows covering lead qualification, follow-ups, and handoff to sales.
- Write, test, and refine outbound copy, LinkedIn messaging, and short-form content used in growth and sales campaigns.
- Partner closely with sales to understand objections, refine ICPs, and improve close rates through better messaging.
- Continuously experiment with new channels, audiences, offers, and messaging to improve lead quality and conversion rates.
- Track, analyze, and report key metrics including reply rates, conversion rates, pipeline contribution, and revenue impact.
- Provide strategic input on growth experiments and mentor junior team members when needed.
View Full Description & ApplyYou'll be redirected to the employer's site
