Growth and Demand Generation Manager

New

SurB2B e-commerce technology

Workable locations: India. Pakistan. Philippines. Spain. Germany. PortugalFull-TimeManager

Salary not disclosed

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Job Details

Build and own a demand generation function from scratch.
Take accountability for marketing-generated sales-qualified opportunities and a dollar-denominated pipeline target.
Develop and execute creative demand generation campaigns and scalable acquisition programs.
Be comfortable with hands-on strategy, campaign execution, performance analysis, and continuous improvement with limited resources.
Execute digital marketing across content, webinars, email, paid acquisition, and partnerships.
Use HubSpot or comparable platforms for email marketing, nurture sequences, segmentation, and outbound initiatives.
Launch and optimize paid acquisition campaigns through Google Ads, LinkedIn Ads, Meta Ads, or other channels.
Build and optimize landing pages using Webflow or similar platforms.
Track MQLs, SQLs, SQOs, booked demos, conversion rates, CAC, marketing spend, and pipeline.
Use AI tools such as Claude, ChatGPT, or equivalent platforms for research, content creation, campaign development, experimentation, and analysis.

Build and own the demand generation function, including its channels, campaigns, processes, and reporting.
Own marketing-generated sales-qualified opportunities and work with sales leadership to turn marketing efforts into commercial opportunities.
Develop creative demand generation campaigns and turn successful experiments into repeatable acquisition programs.
Execute demand generation across content, webinars, email, paid acquisition, partnerships, and other digital channels.
Create content-led programs using LinkedIn, newsletters, blogs, long-form content, and podcasts.
Manage webinars and virtual events from topic selection and promotion through post-event conversion.
Develop email campaigns, nurture sequences, audience segmentation, and outbound marketing initiatives.
Launch and optimize paid campaigns, landing pages, messaging, conversion paths, and calls to action.
Track funnel metrics, establish attribution and reporting, and allocate marketing investment based on campaign performance.
Collaborate with leadership and sales on ideal customer profile, messaging, growth opportunities, and lead-to-opportunity conversion.

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