Demand Generation Manager
L
LoopioB2B SaaS
Our employees ... live and work in 🇨🇦 Canada (British Columbia and Ontario), 🇬🇧 London, and 🇮🇳 India (specifically in Gujarat, Maharashtra, and Bengaluru).Full-TimeManager
SalaryCA$100K - CA$130K; CA$100K – CA$130K • Offers Equity
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Job Details
- Experience
- 4-7+ years in B2B marketing
- Required Skills
- SalesforceHubSpotCRM
Requirements
- Have 4-7+ years of experience in B2B marketing.
- Have direct experience running ABM programs and broader demand generation campaigns.
- Be proficient with marketing automation and CRM platforms, including Salesforce, HubSpot, and Hockeystack.
- Understand funnel metrics including MQLs, SQLs, pipeline, velocity, and ROI, as well as attribution models.
- Have experience partnering with Sales and SDR teams on account targeting and outbound alignment.
- Be able to manage multiple concurrent campaigns and competing timelines.
- Be able to translate data into actionable campaign optimizations.
- Have strong written and verbal communication skills and comfort presenting results to leadership.
- Experience in a B2B SaaS or tech company is an asset.
- Familiarity with intent data, predictive scoring, or AI-driven personalization tools is an asset.
- Background in paid media or content syndication vendors is an asset.
Responsibilities
- Design and execute 1:1, 1:few, and 1:many ABM programs for named strategic and enterprise accounts.
- Partner with Sales and Account Executives on account plans, buying committees, and personalized messaging.
- Coordinate multi-channel ABM plays, including personalized advertising, direct mail, executive events, outreach, and LinkedIn/social.
- Own email marketing strategy, including lead scoring, segmentation, nurture streams, and lifecycle reporting.
- Plan and launch integrated campaigns across paid, email, webinars, content syndication, and organic channels.
- Manage campaign frameworks covering personas, buyer journeys, offers, and conversion paths.
- Optimize landing pages, forms, calls to action, and lead magnets to improve conversion rates.
- Partner with Sales to align on ICP, lead qualification, handoffs, and feedback loops.
- Analyze campaign and funnel performance, test and optimize campaign elements, and report metrics and recommendations to leadership.
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