Demand Generation Program Manager
New
G
Grafana LabsB2B software
CanadaFull-TimeMiddle
SalaryIn Canada, the base compensation range for this role is CAD 101,000- CAD 122,000.
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Job Details
- Experience
- 5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company
- Required Skills
- QA AutomationSalesforceBigQuery
Requirements
- Have 5+ years of experience in demand generation, growth marketing, or lifecycle marketing at a B2B software company.
- Have run programs in at least two or three channels, such as email/lifecycle, paid, events, web, or outbound.
- Be able to demonstrate pipeline results across marketing channels.
- Have experience marketing to existing customers through expansion, cross-sell, or customer lifecycle programs.
- Have hands-on experience building automations or agentic workflows, or be visibly progressing toward that experience.
- Be comfortable pulling and validating data and preparing program readouts.
- Have strong program management fundamentals, including shipping on time and communicating proactively.
- Work effectively with sales, product marketing, and operations.
- PLG or product-led experience alongside sales-led motions is a plus.
- Familiarity with the observability, monitoring, or open source ecosystem is a plus.
- Familiarity with Marketo, Salesforce, and a modern data stack such as BigQuery is a plus.
Responsibilities
- Build and run demand generation programs for expansion, cross-sell, and adoption among existing customers across email, in-app, web, and field channels.
- Support and improve programs across paid, email, events, web, and outbound as team priorities shift.
- Use AI tools, agents, and internal AI infrastructure to automate audience building, content generation, signal detection, and campaign QA.
- Translate marketing signals into seller actions, including account coverage, buying signals, and campaign follow-up.
- Partner with sales leadership to assess what is working.
- Instrument programs, report honestly on pipeline impact, and stop programs that are not working.
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