Demand Generation Associate
L
LiminaData privacy
Toronto, ON (Hybrid) or New York City, NY (Remote)Full-TimeEntry
SalaryCA$90K - CA$110K; CA$90K – CA$110K • Offers Equity • Offers Bonus
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Job Details
- Experience
- 0 to 2 years in B2B marketing, demand generation, marketing operations, or a related role. Internships and campaign work count.
- Required Skills
- HubSpotCRM
Requirements
- Have 0 to 2 years of experience in B2B marketing, demand generation, marketing operations, or a related role; internships and campaign work count.
- Be able to take campaigns from idea to launch on a deadline and attend to execution details.
- Use campaign results to understand performance and adjust accordingly.
- Write clear, compelling copy for emails, landing pages, and ads for technical and compliance audiences.
- Be comfortable working with customers and internal teams.
- Be willing to learn a technical product and interested in data privacy, AI, and compliance.
- Familiarity with a marketing automation platform or CRM such as HubSpot is a plus.
- Experience with LinkedIn ads is a plus.
Responsibilities
- Execute integrated campaigns from brief to launch, building emails, landing pages, and forms and coordinating timelines.
- Run the webinar program from topic and speaker planning through promotion, registration, live sessions, and follow-up.
- Promote content across email, LinkedIn, content syndication, and partner co-marketing.
- Support paid media through audience building, ad copy, and performance tracking.
- Build and clean target lists, manage imports, and maintain accurate segmentation.
- Coordinate event promotion and help prospects book meetings before events.
- Manage case study logistics, including customer sourcing, interviews, approvals, and sign-off.
- Adapt campaign content and case studies into sales follow-up assets for new industries and use cases.
- Build target lists and campaign materials for the ABM pilot in partnership with the MDR.
- Report campaign performance across leads, MQLs, and pipeline, and recommend where to shift effort.
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