Demand Generation Associate/Specialist
S
SentiLinkFraud and risk
This is a remote, U.S.-based role.Full-TimeMiddle
Salary$95,000 - $120,000/year + equity + benefits
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Job Details
- Experience
- 3+ years of experience in demand generation, digital marketing, or a related field
- Required Skills
- SalesforceGoogle AnalyticsDigital MarketingHubSpot
Requirements
- 3+ years of experience in demand generation, digital marketing, or a related field; B2B technology or SaaS experience is preferred.
- Experience supporting or executing demand generation campaigns with measurable results.
- Familiarity with marketing automation platforms, CRM systems, and analytics tools.
- Experience with HubSpot, Salesforce, Google Analytics, digital marketing, or social media management tools is highly desirable.
- Experience coordinating integrated marketing campaigns across multiple channels.
- Strong written and verbal communication skills.
- Ability to interpret campaign data and identify trends.
- Strong project management and organizational skills, including managing multiple projects and meeting deadlines.
- Familiarity with the fraud and risk solutions landscape is a plus.
Responsibilities
- Support the development and execution of demand generation campaigns aligned with business goals and target audiences.
- Execute campaign deliverables across email, webinar, website, and nurture channels.
- Coordinate timelines, assets, and deliverables to ensure campaigns launch on schedule.
- Use marketing automation tools to build and manage targeted campaigns.
- Support lead scoring, segmentation, and nurturing programs, and help improve lead conversion into qualified opportunities.
- Partner with the content team to develop and adapt materials for different stages of the buyer’s journey.
- Track campaign performance and prepare reports on lead volume, engagement, and conversion rates.
- Identify trends and recommend opportunities to improve campaign performance.
- Work with Sales on lead qualification criteria and marketing-qualified lead handoffs, and coordinate with cross-functional teams.
- Help manage relationships with external agencies and freelancers.
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