Marketing Automation Manager
New
S
StoryblokB2B SaaS
Source API remote eligibility restrictions: IndiaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4+ years in marketing operations or marketing automation, ideally in B2B SaaS.
- Required Skills
- SQLSalesforce
Requirements
- Bachelor's degree in Marketing, Business, Information Systems, or a related field, or equivalent practical experience.
- 4+ years of experience in marketing operations or marketing automation; B2B SaaS experience is preferred.
- Pardot administration experience, including Salesforce connector, Engagement Studio, form handlers, and campaign sync.
- Salesforce fluency, including campaigns, lead and contact fields, reports, and dashboards.
- Experience building nurture programs and demonstrating their effect on conversion.
- Experience managing a high-volume request queue and reducing request time through templates and automation.
- Experience shipping and maintaining automations using a workflow builder and LLM tools.
- Experience with lead scoring, lifecycle management, and routing, with results.
- Working SQL skills and hands-on experience with an enrichment tool such as Clay, ZoomInfo, or Apollo.
- Knowledge of GDPR and consent management across regions.
- AI literacy and the ability to use AI tools with sound judgment and critical thinking.
Responsibilities
- Build and send list emails and sequences in Pardot and Knak.
- Build and maintain segmented nurture programs in Engagement Studio.
- Set up webinars, registration forms, Pardot syncs, reminders, and follow-ups.
- Load lead lists with campaign, source, and consent details, and manage the request queue and launch QA.
- Administer Pardot and its Salesforce sync, including users, connectors, field mapping, and campaign member status.
- Maintain integrations between Pardot, Salesforce, the website, Zuddl, Knak, Meta, and Google Ads.
- Run Clay enrichment waterfalls, list building, and signal tables for BDR routing.
- Own lead scoring, lifecycle stages, and handoff rules to BDRs and AEs.
- Maintain database quality, campaign taxonomy, and UTM standards; write SQL and build funnel and pipeline reports.
- Template and automate repeat requests, document playbooks, train marketers, and report monthly on funnel and operations metrics.
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