Marketing Automation Manager
New
S
StoryblokB2B SaaS
Marketing Automation Manager - Canada, Spain, India; Location: RemoteFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4+ years in marketing operations or marketing automation, ideally in B2B SaaS.
- Required Skills
- SQLSalesforce
Requirements
- Bachelor's degree in Marketing, Business, Information Systems, or a related field, or equivalent practical experience.
- 4+ years of experience in marketing operations or marketing automation; B2B SaaS experience is preferred.
- Pardot administration experience, including Salesforce connector, Engagement Studio, form handlers, and campaign sync.
- Salesforce fluency, including campaigns, lead and contact fields, reports, and dashboards.
- Experience building nurture programs and demonstrating their effect on conversion.
- Experience managing a high-volume request queue and reducing time per request with templates and automation.
- Experience shipping and maintaining automations using a workflow builder and LLM tools.
- Experience with lead scoring, lifecycle management, and routing, with results.
- Working SQL skills and hands-on experience with an enrichment tool such as Clay, ZoomInfo, or Apollo.
- Knowledge of GDPR and consent management across regions.
- AI literacy, including using AI tools to improve productivity, decision-making, and work quality with sound judgment and critical thinking.
Responsibilities
- Build and send list emails and sequences in Pardot and Knak, including webinar, enterprise, marketer, partner, and event campaigns.
- Build and optimize nurture programs in Engagement Studio by segment and lifecycle stage.
- Set up webinars, including registration forms, Zuddl-to-Pardot sync, campaign IDs, reminders, and follow-up.
- Load lead lists with the appropriate campaign, source, and consent, and manage request intake, SLA, and launch QA.
- Administer Pardot and its Salesforce sync, including users, connectors, field mapping, and campaign member status.
- Manage integrations across Pardot, Salesforce, the website, Zuddl, Knak, Meta, and Google Ads.
- Run Clay enrichment waterfalls, list building, and signal tables that feed BDR routing.
- Own lead scoring, lifecycle stages, and handoff rules to BDRs and AEs.
- Maintain data quality, campaign taxonomy, UTM standards, and GDPR consent records; write SQL and build funnel and pipeline reports.
- Create templates, automate repeat requests, write playbooks, train marketers, and report on operational and campaign performance.
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