Marketing Automation Developer
New
W
WealthsimpleFinancial technology
Remote (Canada)ContractSenior
Salary116,000 - 145,000 CAD per year
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Job Details
- Experience
- 3–5 years of email development experience
- Required Skills
- SQLHTMLCSS
Requirements
- Have 3–5 years of email development experience, including coding and maintaining email templates or design systems.
- Demonstrate proficiency in HTML/CSS for email, responsive design, email client quirks, and advanced techniques.
- Have experience building interactive email elements, including dropdowns, carousels, and AMP for email.
- Have experience building complex, multi-channel automation flows in Braze, Iterable, or Salesforce Marketing Cloud.
- Have experience with Taxi for Email or another EDS platform.
- Bring strong skills in Liquid, webhooks, and other marketing automation scripting languages.
- Be able to write complex SQL queries for segmentation and reporting.
- Have experience integrating external platforms using APIs beyond standard supported integrations.
- Be able to translate business requirements into technical solutions and troubleshoot niche email and platform issues.
- Nice to have: experience in data visualization, custom reporting, relational databases, or data architecture.
- Nice to have: familiarity with AI tools for marketing or no-code/low-code automation platforms such as Zapier or Make.
Responsibilities
- Create and maintain email templates and the email design system.
- Build interactive email experiences, including dropdowns, carousels, and AMP for email.
- Design and build complex, multi-channel automation journeys in Braze.
- Write Liquid for personalization and dynamic content, and develop custom scripts such as webhooks.
- Integrate external tools and platforms using APIs beyond native supported integrations.
- Write SQL queries, develop segmentation strategies, and build custom reports and data visualizations.
- Evaluate and implement AI tools and automated workflows for marketing operations.
- Manage the Lifecycle Marketing JIRA board and assign requests from cross-team partners.
- Troubleshoot email, in-app, and web template issues and support teams using marketing tools.
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