- Own the GTM tech stack, including Salesforce, HubSpot, and tools that connect them, and manage how revenue data flows through the business.
- Identify manual, repetitive, or error-prone workflows and replace them with Salesforce Flows, HubSpot Workflows, cross-system automations, or system redesigns.
- Build and maintain full-funnel and conversion reporting across the customer lifecycle, from marketing and BDR activity through closed revenue.
- Build and maintain pipeline models, surface risk early, and work with sales leadership to improve forecast accuracy.
- Coordinate cross-functional GTM projects with Sales, Marketing, Customer Success, and Finance.
- Maintain data quality and governance across the CRM and adjacent tools, including hygiene standards, deduplication, and consistent field definitions.
- Explore AI-assisted automation with tools such as Claude and pilot new approaches as the stack matures.