Ecosystem Marketing Lead
New
L
LatticeB2B SaaS
Remote - USFull-TimeLead
Salary$140,000 - $198,000
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Job Details
- Experience
- 8+ years
- Required Skills
- Cross-functional Team Leadership
Requirements
- 8+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role.
- Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, and launches.
- Ability to translate technical products, integrations, and platform capabilities into relevant customer stories.
- Experience partnering effectively with Product, Engineering, Product Marketing, and Sales teams.
- Track record of managing cross-functional and external stakeholder relationships.
- Clear written and verbal communication skills with the ability to influence without direct authority.
- Practical, metrics-oriented approach to evaluating program performance.
- Comfort representing Lattice with senior partner contacts and in external settings.
- Experience in HR technology, AI, or adjacent work-tech ecosystems is a plus.
Responsibilities
- Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.
- Partner closely with Product and Integrations teams to position and bring partner-enabled capabilities to market.
- Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
- Translate partner-enabled capabilities into clear customer value, use cases, and differentiated messaging.
- Build repeatable partner marketing motions across co-marketing, field activation, and sales enablement.
- Work with Sales and Field Marketing to activate partners through events and account-based opportunities.
- Identify and prioritize partners that create distribution, credibility, and pipeline.
- Own partner-facing launch timing and presence in third-party marketplaces.
- Represent Lattice at strategic partner events and lead event-based commercial activation.
- Establish goals and metrics for partner marketing programs to improve future investments.
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