- Research competitor and market advertising to identify creative angles, formats, and trends.
- Develop a high volume of creative angles and briefs for influencers.
- Tailor creative approaches by country, audience, and game category.
- Review influencer content and provide constructive feedback.
- Design and run A/B tests across creatives, markets, and categories.
- Analyze creative performance using KPIs and structured testing, then adjust the approach based on the results.
- Manage and optimize influencer advertising budgets, including YouTube spend.
- Use AI tools to analyze data, identify patterns, and improve workflow.
- Report on creative impact to influencer managers, media buyers, and leadership.
- Work closely with influencer managers, media buyers, and creators.
Budget managementA/B testing