- Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.
- Partner closely with Product and Integrations teams to position and bring partner-enabled capabilities to market.
- Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
- Translate partner-enabled capabilities into clear customer value, use cases, and differentiated messaging.
- Build repeatable partner marketing motions across co-marketing, field activation, and sales enablement.
- Work with Sales and Field Marketing to activate partners through events and account-based opportunities.
- Identify and prioritize partners that create distribution, credibility, and pipeline.
- Own partner-facing launch timing and presence in third-party marketplaces.
- Represent Lattice at strategic partner events and lead event-based commercial activation.
- Establish goals and metrics for partner marketing programs to improve future investments.