Principal Product Marketing Manager
U
UpsideB2B Marketing
RemoteFull-TimePrincipal
Salary$179K - $215K
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisCross-functional Team LeadershipSaaSMarket Research
Requirements
- 7+ years of experience in product marketing, sales enablement, or a related role.
- Experience in B2B, SaaS, or high-growth tech environments.
- Proven understanding of product commercialization and adoption strategies.
- Strong messaging and positioning skills to distill complex ideas into clear value propositions.
- Track record of crafting high-impact sales enablement content (pitch decks, playbooks, battle cards).
- Experience working cross-functionally with sales, marketing, and product teams.
- Demonstrated leadership through influence, storytelling, and clear communication.
- Data-driven approach to optimizing sales performance and messaging.
- Ability to work independently with a bias for action in a fast-paced environment.
Responsibilities
- Champion the voice of the retailer using market and competitive research to inform product strategy.
- Act as the primary liaison between Product and Retailer Go-to-Market (RGTM) teams to align on roadmap priorities.
- Define internal product GTM hierarchies to ensure effective launches and retailer reception.
- Contribute to pricing strategy to ensure alignment with product value and retailer expectations.
- Drive adoption of new products and features among target prospects, channel partners, and existing retailers.
- Identify and document new product use-cases based on retailer pain points.
- Partner with Revenue Enablement to equip Sales and Account teams with assets to accelerate conversion and expansion.
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