Senior Manager, Lifecycle Marketing
New
W
WpromoteMarketing
Remote, United StatesFull-TimeManager
Salary78,000 - 95,000 USD per year
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Job Details
- Experience
- 4+ years
- Required Skills
- CRM
Requirements
- 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation.
- Proficiency with platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, or Braze.
- Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey.
- Strong understanding of customer segmentation, personalization, retention, and loyalty strategies.
- Proven experience managing client relationships and presenting campaign performance and recommendations.
- Experience with web analytics tools (e.g., GA4) and setting up UTM tracking.
- Excellent verbal and written communication skills.
- Ability to hit the ground running and adapt to new skills.
Responsibilities
- Manage lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
- Support the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation.
- Serve as a strategic partner to client stakeholders by providing recommendations informed by performance data.
- Lead regular reporting, campaign reviews, and performance discussions with clients.
- Identify opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing.
- Design and optimize lifecycle programs across email, SMS, push notifications, loyalty, and direct mail.
- Build and optimize automated lifecycle campaigns including welcome, nurture, cart abandonment, post-purchase, and win-back programs.
- Monitor campaign performance, track lifecycle KPIs, and ensure best practices in deliverability and compliance.
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