Senior Manager, Marketing Operations
New
J
JobgetherHealthcare
Based in United StatesFull-TimeManager
Salary134,000 - 149,000 USD per year
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Job Details
- Experience
- 5+ years of experience in CRM systems management, marketing operations, revenue operations, or a closely related field
- Required Skills
- Artificial IntelligenceSalesforceGoogle AnalyticsHubSpotCRMData analytics
Requirements
- 5+ years of experience in CRM systems management, marketing operations, revenue operations, or a closely related field.
- Hands-on experience rebuilding or significantly restructuring a CRM.
- Strong hands-on experience with Zoho CRM preferred; equivalent depth in HubSpot or Salesforce considered.
- Proven people management experience, including hiring, developing, and coaching direct reports.
- Demonstrated track record of supporting sales teams and delivering measurable improvements in efficiency.
- Practical experience using AI and automation to build and deploy effective operational solutions.
- Strong strategic thinking and ability to connect marketing strategy with system architecture.
- Comfortable working with funnel and conversion analytics and lead tracking tools (e.g., GA4, Segment).
- Strong collaboration and stakeholder management skills across diverse functional teams.
- Exceptional attention to detail, analytical thinking, and problem-solving skills.
- Experience in healthcare, behavioral health, or HIPAA-regulated environments preferred.
Responsibilities
- Govern the CRM and connected marketing technology ecosystem, including data models, automation, and integrations.
- Establish the strategy, priorities, and execution roadmap for CRM and marketing operations across cross-functional teams.
- Manage and develop the CRM Administrator to align with strategic business priorities.
- Define and optimize the end-to-end journey for families and referring providers.
- Partner with Data Science and Analytics to improve lead scoring, routing, and funnel measurement.
- Represent marketing requirements in Product and Engineering planning.
- Build and maintain audiences using AI to identify growth opportunities.
- Design processes to convert provider interest into actionable opportunities for territory managers.
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