Senior Marketing Manager, ABM
New
F
FigureFintech
RemoteFull-TimeSenior
SalaryBase Compensation Range: $118,800 - $178,200/yr
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Job Details
- Required Skills
- SalesforceA/B testingHubSpot
Requirements
- Proven experience in B2B marketing, specifically building Account-Based Marketing, Outbound, or Demand Generation engines.
- Hands-on experience with cold email and data platforms such as Lemlist, Apollo, Clay, and Outreach.
- Proficiency in HubSpot and Salesforce, including the ability to pull reports and diagnose system integration issues.
- Ability to build automated workflows and continuously run A/B tests on messaging and targeting.
- Strong analytical skills with an obsession for measuring success metrics like SQLs and pipeline.
- Fintech or banking industry experience is a plus.
- Must adhere to all company security policies and data handling procedures.
- Must complete mandatory security awareness training within required timeframes.
- Must promptly report suspected security incidents.
Responsibilities
- Build and manage the entire cold email engine, including grading, tiering, and contact-mapping core target segments.
- Define success metrics and track cross-channel performance to drive meetings booked, SQLs, and pipeline generation.
- Build targeting and messaging systems that power ABM efforts, taking cold leads to warm prospects and engaging them through the sales cycle.
- Act as a final filter for marketing content and build streamlined systems for deploying messaging to the sales team.
- Partner with the Field Marketing Manager to maximize the impact of events through targeted ABM data and pre- and post-event tactics.
- Build reports in Salesforce to analyze data and diagnose CRM sync issues.
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