Senior Inbound Marketing Manager, B2B
New
J
JobgetherB2B Marketing
Based in United StatesFull-TimeManager
Salary$100,000 to $122,000 USD
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Job Details
- Experience
- At least 6 years of B2B marketing experience, including a minimum of 2 years managing and developing marketing professionals or managers
- Required Skills
- Data AnalysisSalesforceTableauLead GenerationCRM
Requirements
- At least 6 years of B2B marketing experience.
- Minimum of 2 years of experience managing and developing marketing professionals or managers.
- Deep hands-on experience leading an inbound marketing or demand generation function.
- Experience managing multiple marketing disciplines, including inbound, events/field marketing, and marketing operations.
- Strong experience using Salesforce and CRM data for performance measurement.
- Proven ability to use data analysis to develop business recommendations and resolve data-quality issues.
- Strong attention to detail and ability to handle multiple priorities.
- Excellent written and verbal communication skills for presenting to senior leadership.
- Experience with Tableau or comparable reporting/dashboarding tools is preferred.
- Experience in home services, marketplaces, lead generation, or B2B SaaS is preferred.
- Experience working in a remote corporate environment is preferred.
Responsibilities
- Own and execute the B2B inbound marketing strategy, including MQL generation, acquisition channels, and lead capture programs.
- Manage MQL, pipeline, and revenue targets with a focus on lead quality and conversion performance.
- Analyze funnel performance and marketing data to optimize acquisition and conversion strategies.
- Develop and oversee B2B events and trade show programs.
- Oversee the marketing technology stack and reporting infrastructure via Marketing Operations.
- Ensure data integrity and accurate attribution using Salesforce.
- Lead, coach, and develop a team of marketing professionals.
- Partner cross-functionally with Sales, Product, IT, and Account Management to advance key business initiatives.
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