B2B Marketing Manager (AI-native)
New
I
Incredible HealthHealthcare Marketplace
Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West VirginiaFull-TimeMiddle
SalaryWe offer a competitive, market based salary aligned with your skills and experience. Commission and/or equity may be offered based on the position.
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Job Details
- Experience
- 4+ years
- Required Skills
- SalesforceSEOLead GenerationHubSpot
Requirements
- 4+ years in B2B demand generation or lead generation, ideally in marketplace tech or a startup.
- Proven, hands-on record of building campaigns that drive measurable pipeline and revenue.
- Working mastery of Salesforce, HubSpot, Gong, LinkedIn, and Google.
- Proficient in event-driven marketing: webinars, conferences, trade shows, and speaking engagements.
- Demonstrated AI fluency and ability to build and direct AI-driven workflows.
- Strong SEO and GEO fundamentals, including keyword strategy and organic performance tracking.
- Strong analytical skills, including funnel optimization and channel-level ROI.
- Ability to navigate ambiguity and solve problems as a self-starter.
- Excellent writing skills for campaign copy and internal communication.
Responsibilities
- Own and execute a multi-channel lead generation strategy that drives consistent, qualified pipeline.
- Plan, build, and run demand generation campaigns across paid search and social, content, email, and ABM.
- Own the in person and digital event and tradeshow strategy end to end.
- Manage employer-side keyword strategy and track organic performance.
- Own funnel operations across HubSpot and Salesforce, including lead scoring and nurture automation.
- Partner with Sales, Client Success, and Design on messaging and content.
- Report on marketing sourced/influenced pipeline and optimize channels against ROI.
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