B2B Marketing Manager (AI-native)
New
J
JobgetherSaaS, Healthcare Technology
100% remote position within the United StatesFull-TimeMiddle
SalaryCompetitive, market-based compensation aligned with skills and experience.
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Job Details
- Experience
- 4+ years of experience
- Required Skills
- Artificial IntelligenceSalesforceSEOHubSpot
Requirements
- 4+ years of experience in B2B demand generation or lead generation in SaaS or startup environments.
- Hands-on experience building campaigns that generate measurable pipeline and revenue.
- Strong working knowledge of Salesforce, HubSpot, Gong, LinkedIn, and Google marketing tools.
- Experience with event-driven marketing including webinars, conferences, and trade shows.
- Strong SEO and GEO fundamentals with the ability to interpret organic performance data.
- AI fluency with practical experience using AI tools to build or direct workflows and agents.
- Analytical skills to optimize funnels and evaluate channel-level ROI.
- Strong understanding of ideal customer profiles and buyer personas.
- Excellent written and verbal communication skills for campaign copy and performance reporting.
- Comfort working independently in a fast-paced environment with a test-and-learn mindset.
Responsibilities
- Own and execute a multi-channel lead generation and demand generation strategy across multiple products.
- Plan, build, launch, and optimize campaigns across paid search and social, content, email, account-based marketing, and webinars.
- Lead the end-to-end strategy for in-person and digital events including budgeting, speaker preparation, and pipeline measurement.
- Develop and manage keyword and organic search strategies while monitoring SEO and GEO performance.
- Shape market positioning and messaging that differentiates products and resonates with target buyer personas.
- Manage funnel operations in HubSpot and Salesforce including lead scoring, routing, and nurture automation.
- Track marketing-sourced pipeline, conversion rates, and ROI to continuously improve campaigns.
- Identify opportunities to use AI tools and agents to scale marketing efficiency.
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