Senior Manager of Performance Marketing
New
R
RethinkFirstMarketing Technology
Remote opportunities are available to candidates who reside in the following statesFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 8–10 years of B2B performance marketing experience, with at least 3 years in a SaaS environment
- Required Skills
- SalesforceSaaSHubSpotCRM
Requirements
- 8–10 years of B2B performance marketing experience, with at least 3 years in a SaaS environment.
- Demonstrated hands-on expertise in Google Ads (Search, Display, YouTube) and LinkedIn Campaign Manager.
- Proven track record running paid programs across multiple buyer segments (SMB, mid-market, enterprise).
- Direct ABM platform experience (6sense or equivalent).
- Fluency with intent signal activation and translating in-market signals into campaign segmentation.
- Strong attribution fundamentals, including GCLID mapping, offline conversion imports, and UTM governance.
- Experience managing or directing an external paid media agency.
- Proficiency with HubSpot and/or Salesforce for pipeline reporting.
- Experience presenting performance data and strategic recommendations to management.
Responsibilities
- Serve as the primary point of contact and strategic owner for our paid media agency, setting priorities and driving accountability.
- Own channel strategy across Google Ads (Search, Display, YouTube), LinkedIn Campaign Manager, and other relevant B2B paid channels.
- Partner with BU Demand Gen Managers to design and activate ABM plays aligned to account tiering and sales priorities.
- Build and manage intent-based audience segments in 6sense or equivalent, translating behavioral signals and CRM data into targeting.
- Maintain conversion tracking infrastructure, including GCLID mapping, offline conversions, UTM governance, and lead source integrity.
- Deliver performance reporting across all channels, presenting clear visibility into pipeline contribution, ROAS, and CAC.
View Full Description & ApplyYou'll be redirected to the employer's site
