Senior Partner Marketing Manager
New
C
CeligoIPaaS SaaS
Location: USFull-TimeSenior
Salary100,000 - 140,000 USD per year
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Job Details
- Experience
- 7+ years of B2B marketing experience, including at least 2 years focused on partner, alliance, or channel marketing in a SaaS environment.
- Required Skills
- AWSCRM
Requirements
- 7+ years of B2B marketing experience.
- At least 2 years of experience focused on partner, alliance, or channel marketing in a SaaS environment.
- Hands-on experience with major platform ecosystems such as AWS, Microsoft, SAP, or Shopify.
- Demonstrated ability to build win-win marketing programs across large, complex organizations.
- Strong skills in navigating partner organizations and building cross-team relationships.
- Proficiency in demand generation tactics including digital campaigns, webinars, content syndication, and marketplace optimization.
- Strong written communication skills for creating joint value propositions.
- Comfortable using CRM or marketing automation tools for reporting and data analysis.
- Highly organized and self-directed with the ability to manage multiple partner relationships simultaneously.
- Familiarity with iPaaS, integration, or ERP ecosystems is a plus.
Responsibilities
- Lead co-marketing for strategic alliance partners like AWS, Microsoft, Shopify, and SAP.
- Develop joint value propositions and messaging with PMM teams for partner ecosystems.
- Own planning, execution, and reconciliation of co-marketing budgets and MDF.
- Design and execute partner-sourced demand generation programs including webinars and paid media.
- Enable partner field teams by developing solution briefs, battle cards, and pitch materials.
- Coordinate participation in partner-hosted events and optimize marketplace listings.
- Track and report on alliance marketing performance metrics like pipeline influence and leads sourced.
- Serve as the primary marketing POC for alliance partner teams to coordinate planning cycles.
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