Lifecycle Marketing Manager- Customer Growth
New
A
ActivTrakB2B SaaS
Remote within USFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5 years of experience
- Required Skills
- Project ManagementData AnalysisCRM
Requirements
- 5 years of experience in lifecycle marketing, customer marketing, or growth marketing within a B2B SaaS environment.
- Experience developing and executing email campaigns, nurture programs, or automated customer journeys.
- Understanding of the SaaS customer lifecycle and key drivers for adoption, retention, and expansion.
- Ability to use customer, account, or behavioral data to create segmented communications.
- Strong project management and cross-functional collaboration skills.
- Excellent written communication and campaign development skills.
- Familiarity with marketing automation, CRM, customer engagement, or analytics platforms.
- Data-informed mindset with an interest in influencing customer behavior.
Responsibilities
- Execute customer lifecycle programs spanning onboarding, adoption, expansion, renewal, and re-engagement.
- Map customer journeys to identify milestones, behaviors, and communication opportunities.
- Develop onboarding and education campaigns aligned to customer needs and use cases.
- Partner with Product Marketing, PLG, and Customer Success to translate insights into targeted communications.
- Build cross-sell and upsell campaigns based on account signals and product usage data.
- Test messaging, audiences, and channels to continuously improve program performance.
- Define program goals and track performance metrics including email engagement, adoption, and retention.
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