Product Marketing Manager
New
S
ScopelyMobile Gaming
Location: IE - Dublin, Ireland; Location: ['United States']; Work Arrangement: ['Remote']Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Cross-functional Team LeadershipCRMData analytics
Requirements
- 5+ years of experience in Product Marketing, Go-to-Market, Integrated Marketing, or related fields.
- Proven track record in games, entertainment, technology, or digital products.
- Strong ability to translate complex systems into compelling, simple player stories.
- Expertise in leading integrated product launches and cross-functional collaboration.
- Proficiency in leveraging quantitative and qualitative data to shape marketing strategy.
- Experience developing scalable marketing frameworks and launch playbooks.
- Strong leadership skills with experience mentoring marketing teams.
- Ability to manage external partnerships and licensed entertainment brands.
- Passion for live-service games and player lifecycle marketing.
Responsibilities
- Develop player-facing narratives and messaging frameworks for game features and seasonal content.
- Partner with product, economy, and creative teams to translate complex mechanics into clear player value.
- Own integrated go-to-market strategies, launch planning, and player segmentation.
- Coordinate cross-functional launch readiness across community, CRM, and player experience teams.
- Review and approve creative assets to ensure franchise authenticity and brand alignment.
- Monitor feature adoption and player engagement to optimize future marketing strategies.
- Manage the campaign manager and lead the product marketing operating cadence.
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