Senior Lifecycle Marketing Manager
New
J
JobgetherMarketing
Based in United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5–8+ years
- Required Skills
- SQLData AnalysisSnowflakeA/B testing
Requirements
- 5–8+ years of experience in growth, lifecycle, or performance marketing.
- Strong SQL skills and experience working with data warehouses.
- Proven experience designing, analyzing, and iterating on structured experiments.
- Demonstrated understanding of incrementality and experimental rigor.
- Deep knowledge of cohort analysis, funnel diagnostics, and segmentation.
- Curiosity about AI and machine learning applications in marketing, including propensity scoring and dynamic content.
- Ability to critically evaluate AI-driven tools and distinguish performance lift from noise.
- Strong analytical and problem-solving abilities.
- Excellent cross-functional communication skills for both technical and non-technical stakeholders.
- Ability to operate in a fast-paced environment with shifting priorities.
Responsibilities
- Own lifecycle experimentation and optimization initiatives across onboarding, activation, early care, engagement, and retention.
- Design and execute structured A/B and multivariate experiments across email, SMS, and in-app channels.
- Analyze funnels, cohorts, and segments to identify friction points and diagnose performance variation.
- Evaluate and implement AI- and ML-powered lifecycle capabilities such as predictive segmentation and propensity modeling.
- Collaborate with Data, Engineering, and Operations teams to integrate predictive signals into lifecycle journeys.
- Develop reporting frameworks, dashboards, and success metrics to maintain lifecycle health.
- Write SQL queries to extract actionable insights from behavioral and experiment data.
- Lead cross-functional initiatives to align product, operations, and creative stakeholders.
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